A really cool posting was put out on the JobsinSocialMedia.com website. It was unique enough that I thought I would post it here. I'm not working on it, but if this fits you, by all means follow up with it. The job is for Team Detroit, a melding of five agencies. The position description is 10 years marketing work, with a MBA sought, and of course social media strategy. Very interesting. Very exciting. I wish I was working on this one.
http://jobsinsocialmedia.jobamatic.com/a/jbb/job-details/66901
PRIMARY FUNCTION / POSITION SUMMARY:
The Social Strategies primary responsibility is to develop and guide the execution of social strategies. The Social Strategist will identify and define opportunities for social engagement. The Social Strategist will work closely with Creative, Project Management, Media, Account, Clients and other team members to develop plans to engage in the social space. Areas include, but are not limited to: research and analysis; community development; engagement plans; content and dialogue plans; and technology implementation. The Social Strategist will provide strategic thinking around social efforts across the enterprise that will grow the credibility and relevance of the Client’s business.
MAJOR Responsibilities / Principle ACCOUNTABILITIES:
• Work closely with Clients, Digital Strategists and Account on the development of social strategies
• Employ a variety of research techniques to understand and analyze online data and provide insight about relevant online conversations, voices in those conversations and the location of the conversations
• Develop social footprints to fully define active discussion and opportunities in social communities, blogs, forums, media sharing and other online social environments – maintain an active pulse on activities in communities
• Define opportunities for creating or engaging in online communities
• Development of content, dialogue and engagement plans for social spaces
• Provide opportunities to extend planned online/offline initiatives into the social spaces
• Develop standards and provide guidance to teams on incorporating social elements into the brand websites
• Guide on the implementation of tactics, technologies and coordination of efforts across teams
• Build business cases for projects based on objectives and expected consumer responses
• Assess industry drivers and competitive environment and identify trends, driving forces, and major implications
• Work with creative to provide guidance on needs and types of content
• Assess new technology or tools to support key opportunities
• Analyze results measures to make recommendations for new content and approaches
• Partner with analytics to prepare measurement plan to support efforts
KNOWLEDGE AND SKILLS:
• Strong understanding of social media - specifically how brands should approach social media
• Expert in communities, blogs, forums and media sharing sites
• Strong understanding of market research, consumer insights, social technologies and social monitoring tools
• Demonstrated ability to lead teams
• Ability formulate creative ideas/concepts and guide creative team in execution
• Knowledge driven person who excels at knowing/applying macro business and industry drivers, consumer insights, emerging consumer trends, and gaps within the competitive environment
• Ability to combine vision with strong creativity and tactical execution
• Excellent communication skills: writing, verbal, and large-group presentations
• Highly self-motivated and excellent attention to details
MINIMUM QUALIFICATIONS:
• 8 to 10+ years relevant marketing experience with solid understanding of social media and the digital landscape
• Track record of contributing digital strategies and tactics to successful communications campaigns
• Outstanding research and analytical skills
• Brand planning experience helpful
• Bachelor’s degree in marketing, advertising or business administration (MBA preferred).
The Social Strategies primary responsibility is to develop and guide the execution of social strategies. The Social Strategist will identify and define opportunities for social engagement. The Social Strategist will work closely with Creative, Project Management, Media, Account, Clients and other team members to develop plans to engage in the social space. Areas include, but are not limited to: research and analysis; community development; engagement plans; content and dialogue plans; and technology implementation. The Social Strategist will provide strategic thinking around social efforts across the enterprise that will grow the credibility and relevance of the Client’s business.
MAJOR Responsibilities / Principle ACCOUNTABILITIES:
• Work closely with Clients, Digital Strategists and Account on the development of social strategies
• Employ a variety of research techniques to understand and analyze online data and provide insight about relevant online conversations, voices in those conversations and the location of the conversations
• Develop social footprints to fully define active discussion and opportunities in social communities, blogs, forums, media sharing and other online social environments – maintain an active pulse on activities in communities
• Define opportunities for creating or engaging in online communities
• Development of content, dialogue and engagement plans for social spaces
• Provide opportunities to extend planned online/offline initiatives into the social spaces
• Develop standards and provide guidance to teams on incorporating social elements into the brand websites
• Guide on the implementation of tactics, technologies and coordination of efforts across teams
• Build business cases for projects based on objectives and expected consumer responses
• Assess industry drivers and competitive environment and identify trends, driving forces, and major implications
• Work with creative to provide guidance on needs and types of content
• Assess new technology or tools to support key opportunities
• Analyze results measures to make recommendations for new content and approaches
• Partner with analytics to prepare measurement plan to support efforts
KNOWLEDGE AND SKILLS:
• Strong understanding of social media - specifically how brands should approach social media
• Expert in communities, blogs, forums and media sharing sites
• Strong understanding of market research, consumer insights, social technologies and social monitoring tools
• Demonstrated ability to lead teams
• Ability formulate creative ideas/concepts and guide creative team in execution
• Knowledge driven person who excels at knowing/applying macro business and industry drivers, consumer insights, emerging consumer trends, and gaps within the competitive environment
• Ability to combine vision with strong creativity and tactical execution
• Excellent communication skills: writing, verbal, and large-group presentations
• Highly self-motivated and excellent attention to details
MINIMUM QUALIFICATIONS:
• 8 to 10+ years relevant marketing experience with solid understanding of social media and the digital landscape
• Track record of contributing digital strategies and tactics to successful communications campaigns
• Outstanding research and analytical skills
• Brand planning experience helpful
• Bachelor’s degree in marketing, advertising or business administration (MBA preferred).
