Just a quick note. I add about 100 Twitter Followers a month, on a pretty steady basis over six months. Since joining Empire Avenue one month ago, I saw a spike, and in the last month, have added about 200 followers. I went to a conference mid-month, which spiked me somewhat, but I had already added 72 followers prior to the conference.
For the first month, it's fair to say I'm adding followers at a rate of 140-150 followers a month, as the rate of adds stabilized to the pre-conference rate within four days.
I pulled this graph from Twitter Counter to show the difference. It's not statistically significant yet, but I'll keep tracking it to show you the difference. The other picture here is from my Twitter advisor, Declan, under stats on the Empire Dashboard.
The stats don't fully add up - as I'm not sure when the week starts, but using the advisor does help you track your personal activity in terms of followers and tweets, on a week by week basis. of note is that RT's of me have gone up 54%, and total mentions have improved by 34%, in the last week.
A second advisor, Kesley (these are algorithms you can unlock inside Empire Avenue under the stats board), tells me hashtags, most retweets, most posts retweeted, and the people with whom I've connecting the most. It's about half and half Empire and other users. The "engagement" for all groups has gone up significantly since my joining.
Why is this important? It brings me instant feedback on my social activity, from a place I'm frequenting multiple times a day. It allows me to see, to actually look at the difference between quality and quantity, and as an outside check that both are high. If I see that I haven't made any posts on Facebook in a week, I can alter my behavior (and it happens, as you get caught up reading).
More initial passes on the impact of Empire Avenue on social activity to come. Please share your anecdotal thoughts in comments, and let me know if you write it up on your blogs.