This is a list of interview questions you can use to interview director of social media. It's not comprehensive, but if you had all these answers, you should have a very good idea of that they do and if they're a fit for your position. If you find this useful, and need to hire - consider reaching out. If you use it, please leave the brand Social Media Headhunter and my name in your social sharing.
What kind of social media do you do? What I mean is that everyone thinks they do social. So I need to know if you use it for inbound marketing, customer response, branding and advertising or research?
Do you utilize social display ads? Do you work with a Facebook/Twitter client partner? Can you call them on your cell if you needed to? Would they answer?
How much content creation do you do personally?
How do you feel about deleting comments on Facebook that include curse words?
Is it worth it to invest in Twitter? Why? What businesses work best?
Give me an example of a good viral social media plan that isn't Fiberglass pools.
Give me an example of a good national social media plan that isn't mentioned at every single conference?
Do you speak at conferences? Do you enjoy it? Why?
Tell me what you did yesterday.
What kind of software do you work with? Anything you're expert in? Anything you need to function?
How versed are you in mobile? Tell me why.
What does it mean when I say social and digital should be integrated? What does that actually mean?
Who do you report to? What title would you like to report to?
Do you hire people in your department? How do you know if they're good?
How many people report to you? What's the most number of people you've had report to you?
Did you have to fight for your budget bit by bit, or did you have it set in stone?
How do you stop PPC/Digital from stealing your budget mid-year?
Have you selected vendors before? How do you decide who to work with?
What is your career path?
IBM says they care more about Klout factor than SAT scores. Defend and then attack that position.
Who is someone in social media you know that you're impressed with? Why?
How did Digg work? What is today's Digg?
Talk to me about sponsored posts.
How good are your private profiles? How much, I guess we'll call it Dark Hat work do you do?
Tell me how blogs impacted SEO in 2008. What's the change today?
Pitch me shareability like you're talking to the CEO and trying to get $1MM in budget.