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Interview Questions To Ask A Facebook Display Ads Manager

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If you're going to hire someone to manage Facebook Ads, you need to first get a sense of what you're looking for. 

Here's what I'd ask the hiring manager: 

1) What do you want from this?  (sell more, more likes, testing Facebook, testing the candidate to see if they can do more)
2) Are you going to manage the person? 
3) Are you going to be looking over their shoulder the whole time, or do you just want reports? Do you want them weekly or monthly? 
4) What budget are you looking to spend? Do you have that in your budget/the bank? What would make you not spend that budget? 
5) Have you hired someone like this before? 
6) Do you know that creative is not the same thing as ad optimization? 

 Here's what I ask the candidate:

1) Tell me what you did last Tuesday.
2) What's the most you've spent in a month? What could you have done to make that better? 
3) Were you paid on spend, or a salary? Was it worth your while to increase the spend to get a better paycheck?
4) What's the difference between a dabbler and a professional (the word Power Editor should appear pretty quickly)
5) How do you build customized audiences from scratch? What do you need to build them quicker? 
6) Did you have a Facebook rep who would show up when you called? Did you like them? (I love the second part of that question. The answer is usually no, or "as a person, or as a rep?")
7) What kind of sweepstakes and giveaways did you do? 
8) When was the last time you started a new account? (If it's not in the six months, don't hire them for a premium)
9) What kind of training did you receive? 
10) Talk about the CRM/email software you've worked with. 

What You're Looking For
It doesn't matter what they answer in these questions. It matters that they understand why you asked the question. 

If you're looking for interview scripts, feel free to reach out with questions and I'll write one up to post on the blog. 

 

 

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