In the last two months, I've spoken with hundreds of social media consultants, managers, directors, speakers and strategists.
That's what happens when you call people for jobs.
And what I've found is that the level of talent when it comes to marketing and customer service integration has absolutely exploded. I'd say a good 20% of the people I speak to really get how to integrate social into their jobs. Many have other skillsets, including email, PPC, direct mail (I said it). event marketing, nonprofit selling, sales enablement, and even international logistics (how do you think you find trusted contacts in new countries without social media?).
But, man are we bad at hiring. I can list five senior social media people who could run divisions for large companies who are out looking for work. I have a handful of digital strategists that are open to moving, are less than six figures, and have 8-10 years of experience.
It seems that companies have done very well training their people to handle social, but when it comes to hiring social, we're failing.
Part of the problem is everyone is calling themselves social these days. If we could just get more specific with our skills instead of lumping everything into social, I think we could bring down the noise ratio. The other part is the hot girl effect. If someone is really good at what they do, companies are sometimes afraid to approach them. Supposedly, really hot women date less than just attractive women because men are afraid of them (I'd like to note that unlike some of my peers, I didn't post a picture here to drive traffic).
A third problem is that the higher up the food chain you go, the harder it is to fill a job, and the patchwork economy of today leaves some talented people in the wrong cities (remote doesn't work for everyone).
I never do this, but here's my pitch - and it's to executives. If you think your social is dull, boring, not working, an expense, or something you plan to get around to, please call me. I can help you identify what you're looking for, and probably have the person you want to hire in my database. And I've probably spoken to them in 2014.
There are too many talented people looking for their next big win. Not for jobs, but their next big win. If you want a win, please call.
214-509-7262. Ask for Jim Durbin, the Social Media Headhunter.
If you leave a message, it will be our new company name, Brandstoming.