I'm "this" close to launching a search for a social strategist. Just working out the details. It's the kind of social job you dream of - strategy, but working under a great boss with real marketing experience.
What kind of social? Glad you asked. It's important that you ask, because you're supposed to know there are different kinds by now.
It's a mix of customer service and branding. The client has customer service needs, and wants to see what social can and should be doing for them, but they also want to extend and expand their branding and lead generation. You're not selling online - but you are generating leads and working to explain how to best respond to your customer base.
Here's some boilerplate I made up.
Your role is a new one, designed to increase the capabilities, performance, and tracking of social data that includes Facebook, Twitter, LinkedIn, Instagram, YouTube and other popular channels. As a strategist, you’ll work with the marketing and customer service teams to engage with our members, enhance branding campaigns, and integrate with product and service teams. This position does not have direct reports.
Experience with regulated industries is a plus. They're innovative, but not the wild west - and you don't want to have to explain to the execs why someone on Facebook is yelling at you.
-Design a comprehensive social media strategy
-Create and manage best practices for customer service and corporate communications.
-Work with design and content teams to create shareable content appropriate for specific networks
-Train and or manage content managers and owners on social best practices.
-Build performance and tracking systems using existing marketing technology and processes.
-Create and deliver reports on social milestones and experience.
-Serve as a champion internally for social integration.
-Listen and engage in relevant social discussions involving the brand and the industry.
-Plan and execute regular social promotions and campaigns along with performance metrics and results.
-Develop social media content strategies and editorial calendars.
You know the rest of the drill. Find me if you're interested. I mainly post these to prove I still exist, and so I have something to send you if you ask me what the job entails.
You have to be in Dallas. You're not going to make six figures. This isn't a job posting to Facebook. And agency experience or corporate experience is important - it's not a job for freelancers or consultants.