This is a job posting active as of February 26, 2015. Is an exclusive search for a senior digital/social manager in Dallas. It's a permanent position, working from home, with monthly travel to the corporate offices. It's here in Dallas because the rest of your team is here. To apply, send me an email describing your inbound project.
B2B Social And Digital Marketing Manager
A medical device manufacturer in adult orthodontics is looking to bring on a senior marketing manager to manage creative teams and identify the correct messaging for their product.
Backed by a seasoned management team in the dental industry, and newly acquired by a private equity firm, our client needs someone with a mix of big brand savvy entrepreneurial swagger. This is a senior manager in the six figure range, telecommuting from Dallas with monthly travel to the corporate office in New York. Primary needs are messaging and branding brilliance, digital marketing savvy, and a keen understanding of how social media can be used in B2B contact. Our customers are dental practice owners, and we need to determine how to get them to sell our product within their practice.
There is a “company” description that’s not half bad, but to help filter out specifically what we’re looking for, we’ve condensed it to these primary “Day in the Life” examples.
-Manage a team of four that includes content, design, video, and SEO
-Collaborate with a marketing VP on how social/digital can integrate with Direct Mail, Email, Radio, Events, and Sales
-Test and perfect B2B digital messaging
-Integrate Social Media with Mail Chimp to improve opens, address collection, and tracking
-Lead the long-term technology project to create appointment setting software to deliver to retail clients
-Identify areas where social/digital can be used to improve customer acquisition cost both for the manufacturer and for the retail seller
-Serve as a digital/social consultant and champion to the CEO and the investor board
-Work with the external marketing agency, guiding and approving content and digital properties.