A client of mine in New Jersey is on a quest to remake the liquor industry, and they need a smart social marketer to lay the groundwork for their PR and Branding campaign.
This is a retained search, and I'm really trying to manage this correctly. What I'm looking for is a digital native that has product marketing experience pushing products through stores. We've revised that. What I really need is someone smart, curious, a good writer, a good researcher, and at least willing to learn how to push product. You must have a dream of branding a product nationally. And you have to live or commute to Parsippany every day. Your hours are flexible, but you're always on call. No 9-to-5'ers. So if you get a call on Sunday to come in or work on something - the answer is yes. If you decide you don't want to come into the office until 12, that's fine too. As long as the work is done, you're good to go.
The client is a new spirits company that sells primarily through retail wine and spirits stores, which means that your primary job will be branding and content creation. If you have experience pushing product, that would be great, but I'm more concerned with your ability to write to deadline, take direction, and actually be invested in what you do. This isn't just pushing something out through Facebook - it's communicating with audience that will be very interested in the claims you'll make. So while you're at it, being smart would be nice.
I need a social media strategist/marketer to drive brand equity to consumers through the use of digital and traditional media channels. What's needed is a savvy marketer with experience in social media branding, as well as a hard worker who recognizes they're in a start-up role that requires execution as well as ideas. (Blogs, Twitter, Reddit, Instagram, Pinterest, Content Creation, Content Distribution, etc...)
Social media's role is to drive awareness, manage online expectations, and magnify all marketing programs and PR events for the company. A successful strategy will integrate tightly with outsourced PR and Marketing firms, developing a two-way communication system to improve results through information, metrics, and creative execution.
Onsite each day, writing and reading and posting and designing and tracking - you'll have a high visibility position, but you'll also be the first hire, working in the office of a global conglomerate. It's not suit and tie, but it's not shorts and flip flops either.
Chemistry with CEO. Office partner, not a desktop drone.
Experience in the consumer products industry (spirits is best)
Experience working remotely with marketing, pr, and technology
Detailed and organized.
Risk-taker, but only if hard-working and willing to learn from mistakes
Ability to stand up for best ideas
Social media tinkerer
Work in tandem with me (My company Brandstorming will be handling the branding and messaging), the PR firm, the CEO, and the lawyers. Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across all platforms.
Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success
Explore and identify ways to integrate social media into business strategies and marketing campaigns. Specifically - can you integrate with street teams and event marketers.
Work with body hacking blogs and forums to generate awareness.
Demonstrated experience and a passion for the social technology universe (i.e., Facebook, Twitter, YouTube, Foursquare, Flickr, blogs, wikis, RSS, social bookmarking, discussion forums, etc…)
Experience with online monitoring and measurement platforms including but not limited to Facebook Insights, YouTube Insights, Google Analytics, HootSuite, TweetDeck, and Social Mention.
Excellent written and verbal communication skills
Ability to work independently and as a member of a team
Ability to work effectively under deadlines and juggle several assignments simultaneously.
Why This Is A Great Opportunity
If you've read this far, and you're interested, make sure you send me a hashtag #smheadhunter in your communication to me. Consider it a filter that you've passed. Here's the thing - if you're involved in the startup community, you know it's a crap shoot. But this isn't a crap shoot. It's a product that has a lot of technology and money behind it. I'm laying out your basic strategy, so your role in the first 3 months will simply be working with me to build our base content and identify with our influencers. You'll be monitoring social media constantly, but you'll learn to do it right, and when you hear what we have planned, you'll get to be a part of something very big. Our PR is going to be industry changing. This will be something to put on your resume, and you could see yourself as a Director in 3 years making six figures if you have the aptitude.
To learn more, send your resume or online profile to firstname.lastname@example.org, with the right hashtag as the subject, and tell me what you want from your job. Keep it short.