A nice piece from Sprout Social that includes quotes from Steve Levy, and the in-house Sprout Social recruiter on how social media recruiting works.
"Conversely, a good recruiter can use social media not only as a tool to weed out bad candidates but as a way to dig for diamonds in the rough as well. Durbin says the one of the primary benefits he sees in using social media is the education and learning it provides him about the specific job and the vertical for which he’s trying to fill a position.
“Not every one of us is a ‘niche’ recruiter,” says Durbin, referring to the specialization that some recruiters have for specific industries or job titles. “If I have to recruit for a position that’s new to me, social media allows me to learn as I research and connect with potential candidates. Each contact I make tells me more about the job I’m looking to fill and gives me all the vital context I need to find the right candidate for the job.”
That about sums it up for me.