St Louis MKSSA Presentation: September 25-26

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Jim Durbin returns to St Louis with all new recruiting techniques and a clear view of how technology like artificial intelligence changes the industry in the next year. 

On September 25th in Kansas City, and on September 26th in St Louis, Jim will deliver a dual session training. Session 1 is new techniques for LinkedIn, Facebook, and resume search. Session 2 is a reveal of the AI tools that will hit or are already on the market for recruiting. 
Powerful Recruiting with LinkedIn and Facebook:

The Social Media Headhunter presents a 90 minute super-session on the new LinkedIn UI, Facebook search, and his 360 sourcing method for job boards, databases, and social sites. .

In this presentation, you'll learn:

*       The fastest way to search using the new keyword search
*       Search strings to build company and title lists
*       Short Boolean - the key to 360 Sourcing
*       Facebook search
*       The best messages for contacting candidates by email, text, and InMail. 
*       Meetup, Behance, Github, and more
*       How to use Indeed and Glassdoor to find candidates without resumes

"Just to let you know, this was one of the best webinars I've ever attended."
- Michael B. 

"Jim Durbin is an awesome presenter!  Definitely learned a lot!  I was writing names down as fast as I could! LOL!"
- Susie L.

"In all my 12+ years of recruiting, I have never experienced a training so thorough on how to make candidates come to me!"
- Abraham B. 
Jim Durbin is the Founder of As a marketer and recruiter, he's been placing people since 1999. In the last decade, he's been known as the Social Media Headhunter, where he's trained over 9,000 recruiters on digital tools. He runs a B2B marketing firm, develops startups in the AI and recruiting space, and takes as many full desk searches as he can get his hands on. He predicted the demise of LinkedIn in 3 years, quit Twitter in 2016, and writes regularly in industry publications and on his blog,

The Power Of Free In Social Recruiting

I just got off the phone with a friend who was curious about doing some mobile recruiting.  

She had an idea, and wanted to know if I knew who could help her execute it, and how much it would cost.  What's great, is that the cost is basically free *$0-$1000 for a year.

What's hard, is knowing how to do it, and then implementing it.  This is the value of social recruiting.  Most of what I teach or do isn't particularly hard.  I always want to do things that are complex, but technology is making it so simple, that process is often more important than the actual tool.  In this case, the easy route is just pulling out your phone and doing some work. The "expensive" route is paying a consultant thousands of dollars to imagine what needs to be done, and having them implement it and take both your time and theirs.

The middle ground is simply asking your friends, or doing some research into what is new, and finding out that you can achieve your goals for $100 a year.  

Think about that, if it's not too vague.  My friend knew what she wanted, but she didn't have the experience to solve the problem.  Once she was alerted to it, the job will be easy, but it took speaking with someone who had experience to give the the simple answer.  We often hear people sneering about social media consultants (who are we kidding, people sneer at all kinds of consultants), but someone has to do the initial thinking if there is going to be any kind of adoption curve.

And shouldn't there be a reward for that?  

The problem, in my view, is that when a consultant gives us advice that is simple, we're insulted.  We're ashamed that we didnt' think of it, or we wonder why we'd pay for something simple when really what we wanted was something that was magical and complex.  

This is all to vague.  Let me start over.

MicrowaveThis is a microwave.  I have one.  Yesterday, it stuttered and it popped and I smelled smoke.  That's bad.  

So I checked for metal in the microwave and found none.  I pulled the cup out and turned it on, empty.  Same popping.

I looked it up online, and it sounds like the magnetron is broken.

So what do I do?


  1. I can try to fix it.
  2. I can call someone to service it
  3. I can buy a new one

All three of these have a cost, both in time, and in money.  If I try to fix it, and it doesn't work, I've lost time, possibly done damage, and am no closer to solving my problem.  If I call someone to service it, I might find out that it costs more to fix (time and labor) then it cost to replace.

But what if I call someone to come fix it, and they fix the problem inside of 10 seconds, but still charge me $79 for coming out.  I bet you I'd be pissed.  What if the problem was a spare piece of metal I didn't see, and when they pull it out, the microwave works fine? What if they unplug the microwave, wait 10 seconds, and replug it?

I'd be angry, because I should have figured it out. But I didn't.  I called someone to solve the problem.  I'd be ashamed I couldn't figure out something I should have known.  I would have preferred, the technician wave some fancy scanner, punch a bunch of button, take the microwave apart and put it back together, because then I would feel I was paying for something I couldn't do.