The Power Of Free In Social Recruiting

I just got off the phone with a friend who was curious about doing some mobile recruiting.  

She had an idea, and wanted to know if I knew who could help her execute it, and how much it would cost.  What's great, is that the cost is basically free *$0-$1000 for a year.

What's hard, is knowing how to do it, and then implementing it.  This is the value of social recruiting.  Most of what I teach or do isn't particularly hard.  I always want to do things that are complex, but technology is making it so simple, that process is often more important than the actual tool.  In this case, the easy route is just pulling out your phone and doing some work. The "expensive" route is paying a consultant thousands of dollars to imagine what needs to be done, and having them implement it and take both your time and theirs.

The middle ground is simply asking your friends, or doing some research into what is new, and finding out that you can achieve your goals for $100 a year.  

Think about that, if it's not too vague.  My friend knew what she wanted, but she didn't have the experience to solve the problem.  Once she was alerted to it, the job will be easy, but it took speaking with someone who had experience to give the the simple answer.  We often hear people sneering about social media consultants (who are we kidding, people sneer at all kinds of consultants), but someone has to do the initial thinking if there is going to be any kind of adoption curve.

And shouldn't there be a reward for that?  

The problem, in my view, is that when a consultant gives us advice that is simple, we're insulted.  We're ashamed that we didnt' think of it, or we wonder why we'd pay for something simple when really what we wanted was something that was magical and complex.  

This is all to vague.  Let me start over.

MicrowaveThis is a microwave.  I have one.  Yesterday, it stuttered and it popped and I smelled smoke.  That's bad.  

So I checked for metal in the microwave and found none.  I pulled the cup out and turned it on, empty.  Same popping.

I looked it up online, and it sounds like the magnetron is broken.

So what do I do?


  1. I can try to fix it.
  2. I can call someone to service it
  3. I can buy a new one

All three of these have a cost, both in time, and in money.  If I try to fix it, and it doesn't work, I've lost time, possibly done damage, and am no closer to solving my problem.  If I call someone to service it, I might find out that it costs more to fix (time and labor) then it cost to replace.

But what if I call someone to come fix it, and they fix the problem inside of 10 seconds, but still charge me $79 for coming out.  I bet you I'd be pissed.  What if the problem was a spare piece of metal I didn't see, and when they pull it out, the microwave works fine? What if they unplug the microwave, wait 10 seconds, and replug it?

I'd be angry, because I should have figured it out. But I didn't.  I called someone to solve the problem.  I'd be ashamed I couldn't figure out something I should have known.  I would have preferred, the technician wave some fancy scanner, punch a bunch of button, take the microwave apart and put it back together, because then I would feel I was paying for something I couldn't do.