I always cringe a little when I read the word, social media trainer. Even though I am one, it makes me a little afraid about what I'm going to hear.
That's not fair to the many wonderful speakers and trainers out there, people who drive the industry forward and seek out new ways and new technologies, but I see it so much, that it's like a street taco. When you get it, you don't know if it's going to be really good, incredibly bland, or ruin your afternoon.
So I did a video. But Youtube kept crashing on the desktop so I did it outside, which is sadly why the lighting is bad and the sound had too much wind. And for that, I apologize.
But the content is good.
It breaks down to this.
Social media research that is used in sales and recruiting isn't about personal details. The idea that you can form a bond with a person by researching their social profile is silly, and if you actually try, you'll come across as a creep. If it does work for you, it's because the person wants to talk to you, not because you figured out they like double stuff Oreos more than regular oreos.
Social media in sales is good for three things.
1) It leads you to relevant information (business information).
2) It allows you to showcase your value which leads to more interest from your prospect.
3) Social mediums are often less cluttered than phone and email. Not always, but sometimes, and they can serve as great messaging tools to move to phone, email, and face to face meetings.
That's it. It's sales research and sales enablement. If you're looking at social for cues to connect with candidates, I'm not going to believe that you do it very much. It sounds like one of those things that we want to believe, but no one actually does.