Last year, I added Facebook recruiting to my training webinars through Experts-Connection (over 6,000 trained!). The introduction of Facebook Graph Search was exciting, as it allowed you to search through Facebook ti find candidates that weren't on LinkedIn.
I've done four of those webinars, and each time, the improvements to Graph Search have amazed me.
If you've attended one of my trainings, you'll know my whole pitch is the power of the human brain. How we think and what we do is very important when it comes to sourcing, as your unique experience creates different search strings than your competitors.
The steady march of algorithms, from LinkedIn's Galene Update to Google's One Account SERPS to Graph Search itself, alter what you see and try to homogenize your results. It is only your brain that is going to find new candidates that haven't already received a dozen inmails.
That was Facebook's initial value. It gave you additional candidate pools, and a different starting point then job boards or LinkedIn. And now that has changed.
The filter system in place in Graph Search, used correctly, give you clean lists that you can start calling immediately. The data isn't fully entered, because candidates on Facebook don't yet see themselves as candidates, but as public awareness of people getting jobs through Facebook continues to grow, expect to see the skills section grow, and the results magnify.
Facebook is facing a lot of public backlash about privacy issues, and recruitment just isn't as big a market as advertising. If you could pick Google's market cap or Monster's, which would you pick? But it's usefulness is increasing. As LinkedIn pivots to B2B marketing and increases their aggressive selling to recruiters, I fully expect the staffing world to begin focusing on free options. Facebook is currently the biggest free option.