A social commerce company in Dallas is looking for a social media manager to step in and deliver content, data, and some life into the social media accounts of the company. This is a junior to mid-level position at the tactical level built for someone to grow, and you’ll be working with/ learning from directors and executives with big brand and digital startup experience.
What we’re looking for is a team player who understands branding, style guides, working with digital natives, PR, social strategy, the limits of technology, and the importance of mobile. We’re looking for someone who understands social is a team sport that includes working with marketing managers, merchants, the advertising agency, PR firms, executives and the customer happiness team, which is a long-winded way of saying that we’re not special snowflakes writing amazing Facebook posts, but rather a part of an integrated team.
Why You Want This Job
Social commerce is hot, and it's about time you learned from someone who actually wants to see you improve. You report directly to the CMO, who is looking for fast-movers, but needs you to learn digital marketing correctly first.
The Actual Job Duties
Channel Manager - Social Media
That’s the role. Each channel has their own use and strengths. Email covers the database andpush marketing, Advertising handles display and SEM and. PR drives interest to the platform, Merchants curate, while Customer Happiness works with current customers to test their satisfaction, answer questions, and drive relevant information back to the marketing and product teams.
The Social Media Role is the day to day outbound marketing, as well as serving as a brand voice in retail, design, ecommerce, and digital circles. You’ll be listening and reporting too, so need to have an analytic side. You’ll work with a savvy PR firm to provide ideas and support on their publicity efforts, especially with bloggers. Your posts and content on social channels (Facebook, Instagram, Twitter, Pinterest) will correlate to the needs of the acquisition and conversion campaigns
That means you need to be able to push the buttons to make the machine work, with a change to come up with great messaging or branding creativity that complements the core values and selling proposition. You’ll need to follow the style guide, and work to integrate the social voice into the editorial calendar, which by the way you’ll be managing.
You’ll need to understand the metrics behind what you do. You’ll have a small social promotion budget, and eventually, you might take over the social display budget, but in the beginning, that will be handled out of Advertising with strong input from you.
You need to be able to write. To learn. To speak up, when you’ve done the research to contribute. Exposure to the marketing planning process is greatly desired, but if you don’t have it, we’ll teach you. That’s one of the great benefits. In a startup, you’re going to learn very fast, so if you’re currently stuck doing just one thing, without a view of what it’s important, this may be for you
Here are some bullet points:
- 2-4 years of experience, or maybe more, but not one year four times.
- Social Media experience outside of personal accounts or small business.
- You have to be able to define AB Testing the first time I call you after you read this. Just google it if you don’t know.
-Experience with Facebook Ads is good, especially data, Power Editor and audiences.
SEM/SEO experience is nice, as is mobile design. Everyone digital needs a little of this these days.
A BA or BS degree is a minimum requirement
Are you interesting? Are you interested? What are your passions? Do you learn quickly? What makes you say that? Are you interested in marketing? And social media? Why would you say that? Can you tell me what that means? Give an example?
We look for people who have a curiosity in life, and will take that spark anyday over someone who does one thing well.