It's going to be a rush at the end of the year, as three clients are asking for retained searches, and two old clients are asking for some contingency work.
I'm hyperfocused on the client who signed the contract and sent the check (that's how it works), but in doing so, I'm making hundreds of calls all across the social media and digital worlds.
Before I post a fragment of my job posting, let me remind you that Spring is the big hiring time for most digital and ecommerce jobs. If you're in the 100-180k range, in digital marketing, and you're at that two-three year sweet spot, get ahold of me in December. Send a connection, call (I work till 10 CST most nights), or follow me on Twitter and laugh at a joke.
It's the busy time. Time to get busy.
Here's my number one focus over the next week. I post it so you can get a taste, a bit of flavor, on the way I recruit:
Social Commerce Director:
Everyone one wants to know the ROI of social, which usually breaks down into asking how much revenue you can generate from Facebook Display Ads and Promoted Twitter Ads. This company wants more. They want to know if social media will be its own revenue channel in the 8 figure range, or if it will simply be a magnifier for other marketing divisions. The company manages a 7 figure spend in social right now, but understands that social ads work closely with social content, customer service, Brand, and PR in a way that traditional PPC does not.
Is that you? Do you understand social media as it’s own creature? Do you parrot that content is King, the same way that engagement and transparency used to be the buzzwords? Because that’s not the job. It’s not a consultant excited about social. It’s someone who has run a team and the gauntlet, and is ready for their next challenge. You want a company to truly commit. That’s the job.
Look, we get it. Companies say they have a commitment to social, but the dollars and more important the authority is never there. You get mentioned on the quarterly investor calls, but you never get to do anything. Your CMO wants viral video, but then wants it to convert 200,000 visitors into paying customers. Don’t we all, right? Well, here’s a company who is currently doing it, and doing it well. But they need leadership and credibility to move it further.