Social Media Headhunter

The Role Of The Enterprise Architect In Social Media

I was speaking with an Enterprise Architect at a GIMA meeting last week, and it got me to thinking about the technical background that could be useful in social media.  Most success stories in social come from marketers, PR folks, and SME's inside a company (recruiters, customer service, technology) who connect with an audience through content and social networking.  For most of us, one of the founding principles of social media is to focus on the content, not the technology (it's even one of my slides in my presentations).  But I've been short-sighted.

Most of the time, I don't want Information Technology involved in my social media projects because they want to control the software, which puts up a roadblock to conversation, and often is a sub-par product.  I can't tell you how many developers want to build their own blogging software when given the chance to be in on the project (please don't, just, please don't). 

But there's more to it than just the blogging platform. I've been amazed at how rarely we use social media software to rethink our web content strategy, but it's not surprising that as we begin to embrace open source programming, the bias against home-grown products would lessen to allow the enterprise to take advantage of social media tools to present a more comprehensive face to the public.  Take a look at the following corporate events and divisions. 

Career sites
News and Press Releases
Customer Service
Advertising (Online and Print)
Commercials (Television and Radio)
Charity Events
Company Events
Industry Tradeshows
Industry Roundtables

The information to present these parts of corporate life to the outside world is almost always available in digital form, but most companies aren't set up in a way to take full advantage of them.  Most companies also don't take advantage of the expertise they have internally in educating the public what it takes to run a business.

Web 2.0 Workshop Tools For Recruiting

I'm going to change the way you recruit, in less than 5 minutes a day.

My new webinar on August 12th is about Recruiting 2.0 Tools.  We're going to surf the world-wide web and repurpose social media tools to use in recruiting.  Calendars, video slideshows, click-to-call sites, and microblogging are all on the menu.  This will be like nothing the recruiting world has ever imagined.

Sign up for 1:30 EST, August 12th at Hireability.

Recruiting 2.0 Tools Workshop:  5 Minutes A Day To Change The Way You Hire

Jim Durbin is an expert in social media who connects companies with results-driven candidates. As a consultant and business owner, Jim has worked with over 40 companies to deliver integrated marketing solutions using blogs, social networks, widgets and video.

In this 90 minute webinar, Jim demonstrates a step by step walk-through of the hottest Web 2.0 applications, including Twitter, FriendFeed, Meebo, YouTube, Flikr, Skype, Jajah, and more.  This is no dry presentation. We’ll show you how to easily manage entire social media campaigns in less than five minutes a day, using free tools that connect you with hundreds of the right prospects in your market.   

Everyone's talking about Facebook, MySpace and LinkedIn, but these sites can take a substantial upfront investment to yield results.  In this one of a kind presentation, you’ll learn how to interview candidates over video, create click-to-call job orders, promote positions through microblogging, and build a referral system that requires no maintenance.   The best candidates are getting smarter about looking for work. They're using the power of Web 2.0 to connect with hiring managers and other great candidates, and their personal networks often shun recruiters as unnecessary middleman.  Using specialized knowledge learned in this webinar, you can get to those spaces and identify yourself as a savvy recruiter faster than your competition can post a job on Monster.