And the question I'm toying with is whether the knowledge of small-world networks is sufficient to generate enough buzz to grow a brand - that brand being stlrecruiting, but moreso that of the connection between hiring people and tapping into social networks to put the best people with the best corporations.
Other people are asking this question. With finite time and resources, what's the best way to tap our networks to build our corporate brands, and is it possible to build a personal brand in tandem with your corporate identity?
There are several tricks, tips, and perhaps to put kinder words into it, methods to building traffic with weblogs that should be followed. I'm contemplating sharing my version of them in context of the Internet. The Internet is an example of what is known as a scale-free network, which is to say that independent choices (links) made over time will eventually lead to recognizable patterns and systems where hubs eventually dominate the majority of the traffic.
This can be seen in the blogosphere with Instapundit, Daily Kos, Powerline, and Talking Points Memo. Certain sites generate more traffic based on the number of people who link to them. In truth, the rich get richer in the world of internet traffic and links, and that is a feature, not a bug.
For recruiting, the challenge is building a network of HR and employment sites, and then determining who is going to be the hub, and what we can do to link ourselves to the larger community.
Right now - I'd say Heather's Blog and Recruiting.com are the two most likely candidates, with ERExchange and LinkedIN serving as connection factories. More on why, later.