Dennis Kennedy is a blogging lawyer in St Louis, one of a popular group if I understand links correctly.
Matthew Homman is another. Matthew and Dennis have a very interesting idea called LexThink, where blawggers get together and brainstorm ideas for companies. There's a post up on what they did for a company called LegalMatch after Matthew was contacted to discuss a negative post.
This is the transparency we're talking about. Companies seeking to improve their product can only benefit from seeking out the conversations LegalMatch should be applauded and an enterprising journalist should be following up on the story.
Or maybe I will.