It got me thinking about a piece of advice I give all business blogging clients. Be careful what you write.
I'm sorry to disappoint those of you who were looking for a juicy story, but this is the advice column, and I never, never give veiled statements online. The risk of talking about clients and having them read your blog is too great, and you can ruin your business if you get the reputation for yakking about your partners and clients. Save that for your MySpace page (just kidding!).
But not writing about current clients is not enough. You have to avoid writing about current clients, past clients, and even mythical clients when you blog. Did I lose anyone?
Mythical clients, or future clients, are people too. If you create a story out of thin air, or write a how-to that has never happened to you on your blog, you still run the risk of alienating a future client. Lemme explain. No, is too much. Lemme Sum Up.