One of the things I do for my interactive marketing business is community mapping. The idea actually came from recruiting, as I always think of my community maps as sourcing websites as opposed to sourcing people. A smart staffing company uses companies like Shally and Dave's JobMachine for their sourcing, and spends their time calling on those lists of leads.
My career has involved using lists of leads in every job - from sales calls to marketing calls to charity events to creating actual maps of business locations for my outside salespeople (any MapInfo users out there say woot!). Funny enough - I've actually never mapped the recruiting blogosphere. Most of the information is there, as my RSS feeds and my personal reading has provided a lot of links, but as no one has paid to me create the maps for this community, I've never attempted a full one.
Call it the cobbler's kids syndrome - the only kids without shoes in town tend to have a cobbler as a father.
So what to do? Well, I'm sure some of you out there are contemplating how to best market to the recruiting blogosphere (especially if you are new). Yes, surfing the blogrolls for Recruiting.com, the Recruiting Fly, Sumser or the Recruiting Animal is a start - but there's more to it than simply having a list of url's.
What do you when you get them, and how do you communicate to bloggers? That's what I left the staffing firm world to do. So if you are looking to market to the emerging recruiting blogosphere (and beyond (to include HR, Interactive marketing, business, marketing, PR and your specific industry) you ought to think about giving me a call. I do work on an exclusive basis, and information collected for one client is not sold to another.
Give me a call. Prices below the fold.
For a full community map of the current blogopshere, the project would be $6,000 for the full map, and $3-4,000 in consulting fees to create plan and help you execute it.
A full community map includes urls, title, authors, e-mails (when available), "influential identification", cluster and hub analysis, and traffic and SERP stats when applicable.
Consulting includes: blog marketing campaign, RSS optimization, online monitoring, e-mail, link and post campaigns, internet marketing, SEO suggestions (intermediate), and most of all, the ability to discuss what and why you do things with a seasoned blog professional.
A Blogger Boot Camp training session is available under a separate proposal.