Rehabcare Group has been running a successful college sourcing blog since August of last year. Under the leadership of Barbara Wallace, the Campus Relations division of Rehabcare posts content relevant to students in school for occupational therapy, physical therapy, and speech therapy.
In addition to thousands of unique visitors, the blog also ranks well for terms like tuition reimbursement, the names of therapy exams, and information relating to Rehabcare. But it isn't enough for this group. The Campus Relations division does a lot of traveling to college campuses, where they get involved in career fairs and meet students who could become Rehabcare employees. In today's college environment, just about every student has a cellphone, and many of them aren't using e-mail on a regular basis.
Cellphone use is ubiquitous, and college-aged folks are no exception. 6 in 10 out of all college students have a cellphone (versus 8 in 10 in the general population), and they're used to getting text messages.
So Rehabcare teamed with Blast Companies, a local mobile marketing company that manages lists of customers by their phones, e-mails and mobile numbers. Blast Companies set up an SMS marketing campaign to use with students that Rehabcare Campus Relations team has met in person. The goal is continued contact with the students, helping manage the Rehabcare employment message in a medium the students are comfortable with.
Sound crazy? That's because we're old fogies. College Recruiters have had to adjust, sometimes working directly with texting to set up interviews, share offers, and even accept offers. The world is changing, and Rehabcare is adjusting to that change with the help of Blast Companies.
And me? I'm helping both companies in the social media space, so in the realm of disclosure, it's important you know they are both my clients. Which is why it's so satisfying to see them working together. Congratulations Chris and Barbara.