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June 01, 2008


Nathan Gilliatt

It's not just environmentalists. Monsanto's rBGH business pits them against wholesale dairy buyers who want to offer hormone-free milk to their customers. I was just reading about it earlier this weekend. Making recommendations on the outbound piece of social media, at least, will be a tough gig.

David Gerard

Monitoring these things is pathetically easy if you set a Google Alert. It's having PR people with a clue on hand to deal with it (and post as needed) that's harder. We find it easy at Wikimedia because lots of us are volunteers with too much time on our hands, so can easily comment and participate sincerely. And we're a non-profit with an excellent public image, which also helps ;-)

Of course, Monsanto are great for satire, fwiw. http://notnews.today.com/2008/08/17/prince-must-prove-anti-gm-claim/

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