I've a column up today over at ERE.net on why recruitment marketing is changing the way we approach the employment process.
Here's a little taste of what I'm trying to say.
This trend may not yet have affected your open requirements, but the strategies employed by the very top candidates are spreading to other high-quality candidates. I know this because I, and others like me are helping train them. Every time I write about a tool on a blog or a social network, candidates have every bit as much incentive to read as do recruiters. And from my website stats, those kinds of readers are growing in droves.
To read more, head on over to the site, and look for more columns on using social media to recruit in 2009. Comments are also welcome.