Two years ago, I launched a series of training videos for recruiters and small businesses focused around the use of social networks to sell, recruit, and market. I had titles for LinkedIn, Facebook, Twitter, SEO,and Web 2.0 tools.
This is an example of one of the trailers for Facebook.
And it's now only about 20% accurate.
In two short years, the old ways of recruiting on Facebook are no longer relevant, and in fact, the training I do for Facebook now is almost 180 degrees in a different direction. Was I wrong before?
Not at all. Facebook has made big changes in content, sharing, and privacy in the last few years, and in doing so, their usefulness in business has increased greatly. Where ads on social media used to be low click through, today they account for 1/3 of total search spending (and they actually work - heck, even I click on ads now). Search functions are upgraded to insane levels, and even the content strategy is different. You used to create content on a blog and send it to Facebook. Now, creating separate content on Facebook in most cases is better for you, and in fact expected by your fans.
Ultimately, this is good for all industries, but it is trying. I shut down the stores last year because the effort in creating new content was too much to handle. Still, it's fun to look back on what was.
Now here's the kicker. My SEO disk is also out of date. There's still some good information on the basics of SEO for recruiters, but changes in the Google Algorithm, and the entrance of Bing as a player, make it the second worst disk to now have. You can see this as a response to Facebook, as Google made changes to stay relevant, including real-time results from social networks.
The web 2.0 disk is old because half of the companies on there are out of business or were bought out, or now charge for their service.
But the Twitter disk, and the Linkedin disk, both have staying power. While there have been cosmetic changes to both systems, and new add-ons in the advanced sections, the basic LinkedIn and Twitter strategies, both for sale and for recruiting, have not changed in the last two years.
Make of that what you will.